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iPod Installation - New York Auto Show 2010
Lexus' new hybrid compact car, the CT 200h, was introduced to the public at the New York Autoshow.
Targeting the youngest segment ever in the Lexus range, two interactive stations with 20 iPods each
provided intuitive access to the latest information about the car.
Synchronised through high-performance wireless networks, visitors could gain a sneak preview
and register for the upcoming
Dark Ride interactive film experience.
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Interactive Installation - US Auto Shows 2010
Lexus' new hybrid concept vehicle was introduced to the public on shows in Los Angeles and Detroit.
To get an insight into peoples opinion of the new vehicle, interactive camera stations were installed for
people to express their own view of the car. They were asked to capture the best angles and the most beautiful details,
select their favourites and share them with friends on social media networks.
On interactive touch tables, thousands of those pictures were combined and through Microsoft's Photosynth application rendered
into a 3D model to represent the vehicle as see through the eyes of everyone.
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Launch Campaign 2009
The full-flavoured pilsner that will see Coopers make their mark on the premium lager market for the first time was launched
with a fully integrated marketing strategy.
The campaign 'You know who you are', which kicked-off with a launch party in Sydney, invites Coopers 62 drinkers to help define the new pilsner by contributing their own individual profile to the brand.
Integrated across outdoor, print, online, tv, mobile and point-of-sale; the campaign allows people to generate their own DNA profile image online.
Individual profile images become keys to special Coopers 62 events, and every 62 hours individuals are selected to win authentic DNA Art, created from a real swab of their DNA.
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Launch Campaign 2009
The latest generation of the iconic Volkswagen Golf is a car
for everyone and for everyday situations.
By asking people to plot their daily drive,
a complex algorithm will feed all available map and location
information from Google into the creative simulation
and make peoples daily drive, a drive less ordinary .
During the simulation, video sequences are also summarizing the
benefits of the new Golf.
At the end of the drive, the
map element is used to display the surrounding dealers
to be one step closer to the decision of booking a test drive.
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Trip Planning Application 2009
In line with their latest Come Walkabout campaign,
Tourism Australia wanted to present selected
journeys in an engaging and interactive way to
audiences around the world as an inspiration to plan their next holiday.
After selecting desired places and experiences, a filter mechanism
will rearrange the existing journeys and highlight
the most suitable ones. Generated PDF files of
detailed itineraries can then be shared with the
designated travel partners.
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Campaign Microsite 2008
After the launch of the Passat R36, Volkswagen wanted to present their range of high performance cars.
To get around the restriction of not being able
to show the cars driving in any way (to not encourage speeding)
the users are taken on an audio journey through the site.
Each car holds an imaginary drive, communicated through rich audio
recordings and supporting visual effects. From the daily
commute to picking up Chinese takeaway at night.
High traffic and comments on automotive and ad blogs around the world indicated the success.
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Design Portal 2002-2008 (Personal Project)
The public relaunch at a german design conference in 2004 of the already established
non-profit design portal and ezine LOUNGE72 was the start of the portals most successful period.
The hosting sponsorship through Media Temple allowed to have over 30 designers and journalist from around the world posted design related news
and reviews through an advanced CMS to a lively community of over 6,500 users.
The free downloadable PDF Calendar with twelve world-renowned contemporary artists contributing each year and interviews with artist like
Stefan Sagmeister , Chuck Anderson
or Joshua Davis were truly unique.
Exclusive content, daily updates and, for that time, innovative technologies, such as AJAX, Flash Comm Servers and
Google Earth generated an average of over 8,000 unique visits a day.
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Extra Brand Website 2008
As Wrigely's biggest brand, Extra needed a destination
that would hold all of its sub-brands as well
as an engaging service that would reinforce the
status as a fun and people-connecting brand.
A nifty invite-a-friend tool offers
a unique service that uses the brand's cute food creatures
to get people together for social events.
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Brand Campaign & Promotion 2008
To celebrate Arnotts' great history of producing biscuits,
a comedy night event featuring Australia's favorite comedians
was held and reviewed online.
Stand up routines about quirky biscuits rituals and backstage footage entertained
the users during a competition to determine which biscuits Australians love the most.
Results surpassed the target by over 500%.
Campaign case study
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Digital Launch Campaign 2008
A five phased long lead campaign was developed to launch
Volkswagens new compact SUV purely online.
People could suggest how they would use the car
out of their daily routine with the winners idea made real through a weekend getaway
with the first Volkswagen Tiguan in the country.
The final site included the users suggested scenes
featured in the cars 360° presentation.
Try to find the easteregg on the full stop.
Last phase media, including guerilla actions like
demonstrating the versatility of the car by putting
outdoor gear around the city was canceled due to
overwhelming demand.
Campaign case study
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Retail Education Programme 2006/2007
Nike wanted to educate and excite the staff in retail stores
around Australia and New Zealand to become the brand they know the most about.
An incentive based education programme
was created to for them to participate, learn and earn rewards for completing
interactive tasks. A complex validation tool
guaranteed the accurate distribution of the
earned rewards and cleared the way to a
final series of exclusive parties in Australia
and New Zealand with Nike's international sports
stars present.
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Digital Concepts 2007
The task for the 2007 Young Lions Competition in
Australia in was to create a digital
communication idea for any client
to show its support for Earth Hour .
The winning idea for Fairfax Media was, to gradually darken
the Sydney Morning Harold Website
to a complete shutdown during Earth Hour as a sign to save energy and reduce global warming.
Supporting ideas included the darkening of
interior shots on real estate sites as well
as a SMS service to light up the mobile phone
display turning it into a torch during the blackout.
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Launch Campaign 2007
With McDonald's new transparent and honest positioning,
the new crispy chicken range was to be presented in an
engaging and playful way.
Not only the products were shown in a new photographic style,
but also their ingredients displayed through a series of high quality video clips.
In a very playful and interactive way the users had control over speed and direction
of the video footage, so the drops of fresh water would just jump back onto the tomatoes.
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Interactive Christmas Card 2007
The missed opportunity of sending out real cards
to clients and friends was the start of this small project.
Since it is summertime in Australia around Christmas,
creating the agency logo out of ice cubes was a
great way to cool down. Everyone's signature on
the close-ups when putting down a cube added
a nice personal note. The defrosting of the fridge was
a complete failure but luckily the cafe next door
offered their ice-cream freezer to rescue the project.
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Digital Launch Campaign 2007
The main objective of the launch of Volkswagens new Crafter,
targeted at business and government organizations was to show
its versatility.
To prove this, the vehicle was positioned in multiple 3D generated scenarios,
such as a container yard, a petrol station and on the fore-field of an airport.
Through non-sequential frame loading, each scene was accessible instantly and
animations of a forklift and tyre change had a big impact on the overall experience.
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Brand Campaign 2006
Facing the release of the movie Fast Food Nation, McDonald's
wanted to dispel old myths like pig fat in milkshakes or high
cholesterol in the oil.
A transparent and interactive behind-the-scenes walkthrough, guided by
staff members started people thinking,
rather than simply believing anything they hear.
As reactions to the campaign, the company distributing Fast Food Nation has
even turned the film's website into a spoof of
the original site and Australia's top satire show 'The Chasers' created their own version of the TV ads .
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Digital Launch Campaign 2006
The pure digital launch of Volkswagens most powerful Golf
was a strategy that proved to be successful.
The Golf R32 was to be shown with its two sides. Users are able
to explore the car's features through its graceful beauty side
or swap to the dark, grumbling beast.
The attempt
of recording the sound while accelerating trough
Sydney's CBD at 2 am didn't turn out that well,
but was definitely worth the ride.
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